Talanoa
MVP sites for a desktop email client
Successive marketing sites for an email startup, each one built fast enough to test a positioning and be replaced by the next.
2,400+
users at the site they shipped on
- Web
- Startup
- Design System
Project overview
Talanoa is a desktop email client that organises the inbox by sender rather than by thread. We built their web presence across several iterations of the product's early life. Each MVP site shipped quickly, pixel-accurate to the supplied design, and structured so the team could put a new positioning in front of real users without waiting on engineering. The current site carries the product story end to end: the before-and-after comparison, the feature set, provider support and pricing.
Key features
- Several MVP sites across the product's early iterations
- Pixel-accurate build from the supplied Figma designs
- Astro, React and Tailwind for fast rebuilds between tests
- Product storytelling: before-and-after, features and pricing
- Structured so positioning could change without re-engineering

Tools we reach for
New business
Tell us what you are building.
Book a free call and tell us about the problem, not a spec. Thirty minutes is usually enough for an honest read on whether we are the right studio for it.
Typical reply time: one working day